EU Regional Partnerships Specialist/Manager

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Overview

Drive and execute the regional partnership strategies, including channel analytics, localization, adaptation, and evaluation. Identify and negotiate strategic partnerships while maintaining a strong relationship with stakeholders. It also requires swift implementation, activation, and reporting.

Responsibilities

Project and Partnership Management:

• Based on insights, develop and implement projects, craft go-to-market strategies in collaboration with global/ local marketing teams and data analytics teams;
• Ensure alignment and effective communication among all stakeholders;
• Proactively identify gaps in business metrics and user behavior trends;
• Set up necessary infrastructure to alert business leaders about emerging trends and patterns;
  
  • Utilize strong analytical skills to interpret complex data sets and generate actionable insights;
    
    • Possess a deep understanding of various digital marketing channels (Paid, SEO, Lifecycle);
    • Familiarity with tools such as Google Analytics, SimilarWeb, MMPs, and social listening tools to monitor and analyze marketing performance;
      
      • Draw insights from dashboards and metrics to inform business decisions;
      • Translate data findings into strategic recommendations for marketing initiatives.
    • Insights Generation:  
  • Digital Marketing Expertise:

Data Analysis and Interpretation:

Requirements