Job Description
Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.
Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.
It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.
Ready to awaken your best with us?
About the Role
The Global Category Manager Lead is a senior strategic role within Emma's Global Category Product Management team. You are the long-term owner of one of Emma's core product categories — Mattresses or Accessories/Beds/Linen — and are responsible for defining where the category should play and how it should win at a global level.
This is a high-impact, cross-functional role that connects consumer insight, market intelligence, and business priorities into a coherent portfolio architecture, innovation pipeline, and multi-year product roadmap. You work hand-in-hand with R&D, Marketing, Finance, and regional teams to ensure Emma builds the right products, at the right price, for the right consumers — consistently and globally.
In a context where Emma is rebuilding its category strategy foundations and closing critical gaps in portfolio steering, pricing logic, and product truth, this role is central to delivering the transformation.
What you'll do:
Category strategy
- Define and evolve the global category vision and 3-year ambition
- Decide what the category is for, who it serves, and how it grows — across segments, geographies, and channels
- Translate company strategy into concrete category direction
- Align strategy with senior stakeholders, up to C-level
- Design the Good/Better/Best architecture: SKU roles, lifecycle stages, trade-up paths
- Build and maintain a Y1–Y3+ product roadmap
- Run quarterly portfolio reviews to spot winners, slow-movers, gaps, and overlaps
- Drive SKU rationalisation with Commercial and Finance
- Keep the product catalogue as the single source of truth
- Lead product discovery: market gaps, Jobs-to-Be-Done, opportunity sizing
- Write innovation briefs with clear consumer and commercial rationale
- Partner directly with R&D and engineering through design and build — not just at handoff
- Track competitor launches and tech trends to inform the pipeline
- Maintain a 12–18 month innovation pipeline with clear stage-gate milestones
- Define value propositions and reasons to believe
- Set positioning and trade-up messaging
- Set naming conventions and the portfolio story
- Set claim guardrails and messaging architecture for regional teams
- Produce a launch product truth doc for every new release
- Set global pricing principles and value guardrails
- Validate price ladders and trade-up logic with the Performance & Value Manager
- Keep pricing coherent across SKUs, markets, and channels
- Flag pricing risks early, with recommendations
- Act as the global point of contact for EU, APAC, and LATAM teams
- Provide portfolio guardrails, launch guidance, and product truth to regional managers
- Run quarterly global–regional alignment sessions
- Feed regional insight and competitive signals into global decisions
- Keep regional adaptations within global coherence boundaries
- Global–regional collaboration
- Pricing
- Product truth & marketing foundations
- Innovation, close to R&D
Portfolio ownership
Who we are looking for:
What we offer:
