Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
About the Role
The Senior Global Category Manager is a senior strategic role within Emma's Global Category Product Management team. You are the long-term owner of one of Emma's core product categories — Mattresses or Accessories/Beds/Linen — and are responsible for defining where the category should play and how it should win at a global level.
This is a high-impact, cross-functional role that connects consumer insight, market intelligence, and business priorities into a coherent portfolio architecture, innovation pipeline, and multi-year product roadmap. You work hand-in-hand with R&D, Marketing, Finance, and regional teams to ensure Emma builds the right products, at the right price, for the right consumers — consistently and globally.
In a context where Emma is rebuilding its category strategy foundations and closing critical gaps in portfolio steering, pricing logic, and product truth, this role is central to delivering the transformation.
What you'll do:
1. Category Strategy & Vision
Define, own and continuously evolve the global category vision, strategy, and 3-year ambitionSet the role of the category within Emma's overall portfolio — what it is for, who it serves, how it growsIdentify long-term growth opportunities across consumer segments, geographies, and channelsTranslate company-level strategy and growth priorities into concrete category-level directionPresent and align the category strategy with senior stakeholders including C-level2. Portfolio Architecture & Lifecycle Management
Design and own the global portfolio architecture including Good / Better / Best tiering logicDefine SKU roles, lifecycle stages, trade-up paths, and rationalisation prioritiesBuild and maintain a global product roadmap covering Y1 to Y3+ horizonsRun quarterly portfolio reviews: identify winners, slow-movers, gaps, and overlapsDrive SKU rationalisation decisions in collaboration with Commercial, Finance and RegionsMaintain the product catalogue as a single source of truth across the organisation3. Product Innovation & Development
Lead product discovery: market gap analysis, consumer Jobs-to-Be-Done, and opportunity sizingDefine innovation briefs and product concepts with clear consumer and commercial rationaleTranslate strategy into structured product requirements and success criteria for R&DPartner with R&D and engineering throughout the design & build phaseAssess competitor product launches and technology trends to guide the innovation pipelineMaintain a 12–18 month innovation pipeline with clear stage-gate milestones4. Product Truth & Marketing Foundations
Consumer segmentation and Jobs-to-Be-Done frameworkValue propositions and differentiation rationale (Reasons to Believe)Product positioning and trade-up messagingProduct naming conventions and portfolio storyClaim guardrails and messaging architecture for regional activationLaunch product truth documents for every new product release5. Pricing Principles & Value Positioning
Define global pricing principles and positioning guardrails for the categoryWork with the Performance & Value Manager to validate price ladders and trade-up logicEnsure pricing strategy is coherent across SKUs, markets and channelsFlag pricing risks early and make recommendations to maintain category value integrity6. Global–Regional Collaboration
Act as the global category point of contact for EU, APAC, and LATAM regional teamsProvide portfolio guardrails, launch guidance, and product truth to regional managersRun quarterly global–regional alignment sessions to sync strategy, roadmap, and performanceIntegrate regional market insights, consumer feedback, and competitive signals into global decisionsEnsure regional adaptations remain within global coherence boundaries Who we are looking for:
7–10 years of experience in Category Management, Product Management, or Portfolio Strategy in consumer goods, e-commerce, or DTCProven track record managing complex multi-SKU consumer product portfolios (mattress, furniture, home, FMCG, or comparable)Experience leading product innovation from brief to launch in cross-functional environmentsStrong exposure to global or multi-regional operating modelsStrategic thinker who can turn ambiguity into a clear direction — and who can then execute itAble to build category vision and roadmaps from scratch, not just maintain existing frameworksStrong analytical skills: comfortable with performance data, business cases, and consumer researchExcellent communicator and influencer — able to align diverse, senior stakeholders across functionsHands-on: comfortable operating at both strategic and operational levelsExperience with DTC, online-first, or omnichannel environments is a plus What we offer:
At Emma, you’ll find a culture of freedom, impact, and zero politics. We give you full ownership from day one and expect you to move fast, think big, and grow even faster. Pet-friendly environment, where you can bring your furry desk buddy; Discounts on our top-notch products; Health insurance including dentist; 24 days holidays/year +1 day/year at Emma (máx. 29 days); The opportunity to collaborate with multinational teams; Exciting events that aren't just team-building exercises but opportunities to create epic memories.
