Binance

Institutional Sales Manager (EU)

Job Description

Posted on: 
January 21, 2026

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

  • Acquiring and developing trust relationships with a portfolio of major clients (global institutional/VIP clients)
  • Expanding the relationships with existing customers by sustained communication, understanding of their needs
  • Building key customer service processes and systems, formulating management rules, and tracking the status of key customers
  • Analysis of user behavior, finding hidden needs, writing key customer analysis reports, and communicating with various departments to provide optimal key customer service solutions
  • Requirements

  • At least 4-7 years working experience in sales and client services function with international financial background in banking, investments, etc
  • Client portfolio including institutional clients, HNW individuals, private bank customers with brokers, futures institutions or commercial banks, etc
  • Strong communication, ability to be flexible in a variety of situations, excellent relationship maintenance and sales skills, able to work under pressure
  • Passionate about crypto. Industry experience would be of an advantage
  • Fluency English and a native language is preferred