Tracking Specialist (m/f/d)

Hybrid in Lisbon (minimum of 2-3 days a week from the office)Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.

We are looking for a Tracking Specialist to own and oversee all tracking foundations across the company. This pivotal role will ensure we capture the right data points across product, website, and other digital touchpoints, enabling reliable analytics and insights that drive business impact.

As the Tracking Specialist, you will work closely with Product, Engineering, Marketing, and Data teams to define, implement, and maintain a comprehensive tracking strategy. You will play a vital role in ensuring data quality and consistency, empowering the organization to make confident, data-driven decisions in a fast-scaling B2B SaaS environment.

• Define and maintain the company-wide tracking framework, ensuring scalable and consistent practices
• Oversee tracking implementation across product, website, and other digital properties
• Guarantee that the right data points are captured to support KPIs, product analytics, marketing attribution, and experimentation
• Collaborate with Product and Engineering to ensure accurate event tracking and instrumentation
• Work with Marketing and Growth teams to validate tracking of campaigns, funnels, and user journeys
• Maintain clear and accessible documentation of tracking schemas, events, and data flows
• Monitor and validate tracking data to ensure accuracy, completeness, and reliability.
• Establish best practices for event naming, structure, and governance
• Partner with BI and DataOps to align tracking data with warehouse models and KPIs
• Act as the subject matter expert for tracking across the company
• Provide feedback to Product teams to ensure tracking supports feature adoption and user behavior analysis
• Partner with BI to ensure tracking aligns with reporting and insights needs

• Proven experience in tracking and analytics implementation, ideally in a SaaS B2B environment
• Hands-on experience with Amplitude or similar product analytics platforms (e.g., Mixpanel, Heap)
• Strong understanding of tracking concepts (events, properties, schemas, user identification)
• Familiarity with marketing and web tracking (Google Tag Manager, Segment, GA4, etc.)
• Experience collaborating with Product, Engineering, and Data teams to ensure correct instrumentation
• Strong attention to detail, documentation skills, and ability to ensure data quality

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being