Email Marketing CRM Specialist

Company Description

AUTODOC is the largest and fastest growing auto parts ecommerce platform in Europe.
Present across 27 countries with around 5,000 employees, AUTODOC generated revenue of over €1.3 billion in 2023, supplying more than 7.4 million active customers with its 5.8 million vehicle parts and accessories for car, truck, and motorcycle brands.
Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride!

Job Description

The role of a Email Marketing CRM Specialist is to manage and oversee the customer relationship management activities for the marketing department.

Responsibilities:

• Email Campaign Execution: Oversee the end-to-end process of email campaign creation, including content development, design, scheduling, and deployment, while ensuring alignment with brand guidelines and messaging consistency.
• Growth Point Identification: Collaborate with cross-functional teams to identify potential growth points within the customer lifecycle, aligning email strategies to support these growth initiatives.
• Segmentation and Analysis: Utilize data-driven insights to segment the customer base effectively, allowing for the delivery of highly targeted and personalized email communications. Regularly analyze campaign results and customer behaviors to refine segmentation strategies.
• Reporting and Performance Tracking: Monitor key performance metrics related to email campaigns, track open rates, click-through rates, conversion rates, and other relevant metrics, and use this data to optimize strategies over time.
• Research and A/B Testing: Conduct thorough research on email best practices and industry trends and apply this knowledge to create A/B tests for various email elements such as subject lines, content, CTAs, and design to optimize performance.
• Continuous Improvement: Proactively identify areas for improvement within the email communication process, tools, and workflows, and implement changes to enhance overall efficiency and effectiveness.
• Compliance and Data Privacy: Ensure that all email campaigns adhere to relevant data privacy regulations (e.g., GDPR, CAN-SPAM) and maintain a high data security and compliance standard in all communications.
• Collaboration: Work closely with data analysts, designers, copywriters, and other relevant stakeholders to develop cohesive and impactful email campaigns that resonate with the target audience.

Job Requirements:

• Over 2 years of experience in CRM marketing across various channels, including Email, Web, App pushes, and in-apps.
• English at least Upper-Intermediate (B2).
• Expertise in planning, executing, and optimizing email marketing campaigns; Involvement or oversight in content creation for various channels.
• Proficiency in CRM marketing tools and platforms, such as Braze, Esputnik, Iterable, marketing automation platforms, and analytics tools.
• Strong analytical skills to interpret CRM marketing performance metrics: ability to make data-driven decisions and implement optimizations based on metrics like open rates, click-through rates, and conversion rates.
• Solid understanding of email marketing regulations and best practices (CAN-SPAM Act, GDPR). Ensuring email campaigns comply with legal requirements.
• Essential project management skills for coordinating with multiple teams and keeping campaigns on track.
• Proficiency in audience segmentation techniques to tailor email campaigns for different customer segments.
• Understanding of how email marketing integrates with CRM systems for personalized and automated campaigns.

What do we offer?

• Competitive salaries based on your professional experience.
• Annual vacation of 25 working days and 1 additional day off on your birthday.
• Meals Allowance.
• Healthcare Insurance.
• Mental Wellbeing Program- providing you and your immediate family members with free and confidential mental and physical health support services for a wide range of personal and work-related issues.
• AUTODOC Corporate Discount.
• Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching.
• Free English and German language classes.
• Referral Program with attractive incentives.
• Flexible working hours and hybrid work.
• Fast growing international company with stable employment.

Join us today and let’s create a success story together!