Sword Health is on a mission to free two billion people from pain.
With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using AI Care to change lives, and save millions for our 25,000+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $400 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.
Recognized as a Forbes Best Startup Employer in 2025, this award highlights our focus on being a destination for the best and brightest talent. Not only have we experienced unprecedented growth since our market debut in 2020, but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $4 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our global impact.
Joining Sword means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.
This is an opportunity for you to make a significant difference on a massive scale as you work alongside 1000+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by AI, enhanced by people — accessible to all.
About Sword Predict
Sword Health Predict is an AI-powered system that identifies members at high risk for needing costly musculoskeletal (MSK) or pelvic surgery. By analyzing data like social determinants of health, clinical indicators, and claims, Predict detects these individuals early, sometimes months before a surgery decision, and connects them with digital physical therapy and human support to avoid unnecessary procedures and reduce overall healthcare costs.
The Role
Mission
Own and execute Sword Predict's multi-channel outreach strategy end-to-end. You'll be a campaign creation machine, rapidly testing and iterating across email, SMS, direct mail, and AI-powered conversations to drive member engagement with our core products. This role demands both strategic thinking and hands-on execution - you'll conceive campaigns and implement them yourself, leveraging both AI tools and traditional marketing tactics to maximize conversions.
Why This Role Exists
Predict identifies thousands of high-risk members who need our help. We need someone who can build, test, and scale personalized outreach campaigns across every channel - someone who thrives on experimentation, owns outcomes completely, and can move fast while maintaining quality. You'll be responsible for convincing members to choose Sword's products over traditional healthcare options.
What You'll Own
Campaign Creation & Execution (40%)Product Marketing & Positioning (30%)AI-Powered Outreach (20%) Campaign Creation & Execution
Design and launch multi-touch campaigns across email, direct mail, SMS, and other owned channels for all Sword products (Thrive, Bloom, Move, Mind)Run rapid experimentation cycles: DM tests, email A/B tests, SMS variations, new channel pilotsWrite compelling copy that converts - from subject lines to full email sequences to landing pagesBuild campaign assets directly: HTML emails, Jinja templates, journey workflows in marketing automation platformsCoordinate with CSMs and partners to align messaging and manage client-specific requirements Product Marketing & Positioning
Develop deep expertise in all Sword products to create persuasive campaigns that differentiate us from traditional healthcareCreate segment-specific messaging that resonates with different member populations and risk profilesBuild reusable content libraries: email templates, SMS snippets, value propositions for each productPartner with Product team to translate features into member benefits AI-Powered Outreach
Optimize AI concierge conversations through prompt engineering and conversation flow designEstablish voice and tone guidelines for AI-generated content across channelsQA and refine AI outputs to ensure brand consistency and complianceBuild evaluation frameworks to measure AI vs. human-generated content performance Analytics & Optimization (10%)
Own the full funnel: track opens → clicks → calls booked → enrollments → first sessions → sustained engagementInstrument every campaign with proper tracking and attributionAnalyze performance weekly and iterate based on data - kill what doesn't work, double down on what doesReport on ROI and campaign effectiveness to leadership Day-to-Day Responsibilities
Your typical week might include:Monday: Analyzing weekend campaign performance, proposing 3 new email tests for the weekTuesday: Writing HTML for new email templates, setting up A/B tests in IterableWednesday: Meeting with CS and enrollment strategist team to align on messaging, reviewing AI agent conversation logs for optimization opportunitiesThursday: Building a new SMS journey for prior authorization members, updating DM test creativeFriday: Creating next week's campaign calendar, documenting winning tests for the content library You'll regularly:
Ship 3-5 new campaign tests per week across channelsWrite and deploy email campaigns, SMS sequences, and direct mail testsBuild and maintain HTML/CSS email templates and Jinja personalization logicCoordinate with concierge team to align human and AI outreach effortsTroubleshoot technical issues in marketing automation platformsPresent campaign results and recommendations to stakeholders What Success Looks Like:
30 Days:Shipped your first 5 campaign tests across at least 2 channelsDocumented current state of all active campaigns and identified optimization opportunitiesBuilt relationships with Growth Product, Data, and Engineering teams Created your first product-specific email sequence
60 Days:Running 10+ concurrent experiments across email, SMS, and DMEstablished testing framework and reporting dashboardLaunched at least one new lifecycle journey from scratchDemonstrated measurable lift in at least one key metric
90 Days:Built comprehensive content library with proven templates for each productAchieved 20%+ improvement in enrollment conversion rate through testingEstablished yourself as the go-to expert for all things outreachCreated scalable processes for rapid campaign deployment Required Experience:
You should know how to design and implement AI-powered workflows or automations that meaningfully improve efficiency and outcomes.3-7 years in growth, lifecycle, or performance marketing with proven ability to drive conversion metricsHands-on campaign execution experience - you've personally built and deployed campaigns, not just strategized themMulti-channel expertise: Email, SMS, direct mail, and ideally some experience with conversational/chat interfacesTechnical comfort: HTML/CSS for emails, basic understanding of APIs and data flows, marketing automation platformsData-driven mindset: You live in spreadsheets and dashboards, constantly forming and testing hypotheses. Familiarity with Looker or similar tools is critical Exceptional writing skills: You can write copy that converts across different formats and audiencesProven track record of scaling outreach programs to 10k+ contacts/month while maintaining quality Required Skills & Attributes:
Builder mentality: You'd rather ship an imperfect test today than a perfect campaign next monthSystems thinker: You see patterns and create repeatable processes from chaosExtreme ownership: You don't wait for others - if something needs doing, you figure it outCross-functional collaboration: You work effectively with Product, Engineering, Data, and Operations teamsComfortable with ambiguity: You thrive in fast-moving environments where priorities shift What We'd Love to See:
Healthcare or digital health marketing experienceExperience with Iterable, Braze, or similar marketing automation platformsFamiliarity with LLM tools (GPT, Claude) and prompt engineeringBasic SQL or data analysis skillsExperience with compliance requirements in regulated industriesTrack record of building marketing operations from scratchComfort with structured content formats (YAML, JSON)Experience with A/B testing tools and statistical significanceFamiliarity with customer data platforms and segmentationKnowledge of email deliverability best practices
