Account Executive (SMB)

🧡 Coverflex

Work changed. Pay didn’t.

Coverflex exists to make compensation work for everyone.

Pay is still rigid, fragmented, and hard to feel.

We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees.

We provide choice, smarter compensation tools and empowerment.

⚙️ TL;DR (The Essentials)

Role: Account Executive (SMB)
Seniority Level: Intermediate / Senior
Type: Individual Contributor
Languages: English (main) / Portuguese (fluent)
Main Tools: HubSpot, LinkedIn Sales Navigator, Notion, Slack
Location: Remote (Portugal)
Contract Type: Permanent
Compensation:

• Base Salary: €30,000 - €42,000
• Bonus / Commissions: OTE 70/30
• Equity: Yes – Stock Options under our Equity Incentive Plan
• Benefits: you can check them below (at the end of the page)
  

💥 Your Impact

As an Account Executive focused on the SMB segment, your role is to drive new business, close deals, and help small and growing companies rethink how they manage compensation and benefits.

You’ll be on the front line of Coverflex’s growth owning the full sales cycle from first contact to closing and representing Coverflex in every conversation with potential customers.

You’ll know you’re successful when, after 90 days, you’ve…

• Built a consistent pipeline of qualified SMB opportunities
• Closed your first deals and contributed net-new revenue
• Led discovery calls, demos, and commercial conversations independently
• Developed strong CRM discipline (activity tracking, notes, next steps)
• Shown early forecasting reliability and deal ownership

How we’ll measure success:

Main KPI 1: New ARR generated (closed-won deals)
Main KPI 2: Pipeline coverage and progression
Main KPI 3: Sales activity and conversion rates
Main KPI 4: Forecast accuracy and CRM hygiene

⚡ Reality Check – What Makes This Role Hard

Let’s be real, SMB sales is fast, repetitive, and execution-heavy.

Here’s what makes it challenging:

• You’ll manage high activity volume (calls, emails, follow-ups) and still need to stay sharp
• Not every lead will convert: rejection and persistence are part of the job
• You’ll juggle many deals at once, often at different stages
• You’ll need to learn quickly, adapt your pitch, and improve week over week
• Results depend on consistency, not occasional big wins

👤 You

Must-haves

• 2–5 years of experience in B2B sales (SaaS / tech a strong plus)
• Experience with inbound and/or outbound prospecting
• Comfortable running end-to-end SMB sales cycles (discovery → close)
• Strong organisation skills to manage a growing pipeline
• Comfortable with targets, KPIs, and quota-driven environments
• Clear, confident communicator in writing and live conversations
• Proactive, resilient, and motivated to learn fast

Nice-to-have

• Experience selling HR, benefits, insurance, or fintech solutions
• Familiarity with HubSpot or similar CRMs
• Experience in startups or fast-growing environments

🧬 Your DNA

• Energetic: you bring momentum to every conversation
• Resilient: you don’t take rejection personally
• Curious: you ask good questions and want to understand customer pain
• Structured: your pipeline lives in the CRM, not in your head
• Growth-minded: feedback makes you better, not defensive

You’ll probably find this frustrating if…

• You dislike targets, repetition, or outbound activity
• You need rigid scripts and step-by-step instructions
• You struggle with fast pace and ambiguity
• You prefer comfort over growth

👥 Manager & Team

Meet Your Manager

Hiring Manager: Pedro Gouveia - Head of Sales - SMB
Location: Portugal
LinkedIn Profile: https://www.linkedin.com/in/pedro-gouveia-98b837156/

Profile Snapshot:

• Energy: Energetic and driven
• Communication: Clear, collaborative, data-grounded
• Feedback Style: Focused on execution, facts, and outcomes

How to work with me - in the Manager's own words:

“I believe in execution over theory. I value collaboration, trust people, and expect ideas to be grounded in facts and data. I move fast, focus on outcomes, and look for ownership and momentum.”

Your Team

You’ll work day-to-day with:

• Margarida Silva, Account Executive, https://www.linkedin.com/in/margaridaalvesdasilva/
• Vasco Galvão, Account Executive, https://www.linkedin.com/in/vascomgalvao/
• Maria do Rosário Santiago, Account Executive, https://www.linkedin.com/in/mariarosariobotelho/
• Diogo Silva, Account Executive, https://www.linkedin.com/in/diogodasilv/
• Nelson Bianchim, Account Executive, https://www.linkedin.com/in/nelsonbianchim/
• Catarina Spencer, Account Executive, https://www.linkedin.com/in/catarina-spencer-tomas-7a2480b5/
• Caetano Posser, Account Executive, https://www.linkedin.com/in/caetano-posser-de-andrade/
• Inês Alcoforado, Account Executive, https://www.linkedin.com/in/inesalcoforado/

Key Stakeholders:

• BDR Team
• Customer Success Team
• Insurance Team

Team Rituals:

• Weekly Sales Meeting
• Ongoing 1:1s focused on activity, follow-up, and improvement

💜 Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree.
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced).
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).

📬 Application Clarity

No cover letter required.
Apply with your LinkedIn or upload your CV in English.
You may be asked a few short, relevant questions.

Total candidate time investment: ~2.30/3 hours end-to-end.

🧩 Hiring Stages (What to Expect, Why & How Long)

1. CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 7 business days.

2. Hiring Manager Interview - Deep dive into your work • 30 min
Structured around outcomes, decisions, and collaboration.

3. Sales Management Chat - Meet the GM Portugal + Q&A • 45 min
Exercises that represent potential challenges this role would have and how you'd approach them.

4. People Interview - Allow us to know you better! • 30 min
With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.

Optional: References (2–3 people who’ve seen your recent work) - async.

🤖 AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent.

⏱️ Speed & Communication

• Decision: within 4 weeks of your application.
• Updates: weekly if the process runs longer.
• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).